Media Bias and Reputation

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چکیده

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Media Bias and Reputation

A Bayesian consumer who is uncertain about the quality of an information source will infer that the source is of higher quality when its reports conform to the consumer’s prior expectations. We use this fact to build a model of media bias in which firms slant their reports toward the prior beliefs of their customers in order to build a reputation for quality. Bias emerges in our model even thou...

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In this extension, we show that the basic link between consumer priors and inferences about quality holds in a larger class of information structures than the simple model considered in the paper. That is, it is a robust property of Bayesian belief formation. Suppose the true state of the world is S ∈ {L,R}. Information sources, which may be high or low quality, make a report ŝ ∈ D, where D is ...

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ژورنال

عنوان ژورنال: Journal of Political Economy

سال: 2006

ISSN: 0022-3808,1537-534X

DOI: 10.1086/499414